Avcon Jet Design System
Guidance
Avcon Jet is a trusted leader in business aviation, delivering personalized, efficient, and professional services globally. Our visual language embodies simplicity, clarity, and sophistication, reflecting our commitment to excellence and precision.
Rooted in consistency, our design ensures seamless experiences across all client interactions—from digital platforms to onboard touchpoints—highlighting comfort, discretion, and reliability. At every opportunity, our visual communication prioritizes user-first principles, reinforcing Avcon Jet’s promise of attentive, client-focused service tailored to the exacting needs of our customers.
Design Principles
- Clarity in Every Interaction
Ensure every element—from flight booking to in-flight experiences—is intuitive, streamlined, and instantly understandable. In the fast-paced world of business aviation, clarity translates directly into efficiency and confidence. - Consistency That Inspires Trust
Deliver a consistent visual and interactive experience across all touchpoints, whether it’s digital platforms, cabin interiors, or printed materials. Consistency reflects professionalism, builds trust, and enhances brand credibility. - Focused on Passenger Comfort
Always prioritize passenger needs and preferences. Every design decision—from seat ergonomics to app interfaces—should enhance comfort, convenience, and satisfaction, ensuring travelers can focus entirely on their business or relaxation. - Elegance through Simplicity
Adopt a minimalistic, refined design approach, free from unnecessary complexity or decoration. A clean aesthetic underscores confidence, reliability, and precision—qualities highly valued in business aviation. - Seamless User Journeys
Design experiences that smoothly guide clients through each step of their journey—pre-flight, onboard, and post-flight. Removing friction not only improves client satisfaction but also positions your brand as thoughtful and attentive. - Built for Efficiency and Speed
Recognize that your clientele values time above all. Every interaction should be designed to help clients achieve their objectives quickly, without sacrificing accuracy or elegance. - Personalized, Yet Professional
Tailor experiences to individual preferences while maintaining a professional, sophisticated standard. Personalization in design—such as customized digital interfaces or curated cabin amenities—makes each client feel valued and understood.
Typography
Headings
H1 – Heading
Presicav – font-size: clamp(3.05rem, calc(6.73vw + 1.71rem), 7.59rem) – line-height: 1rem
H2 – Heading
Presicav – font-size: clamp(3.05rem, calc(6.73vw + 1.71rem), 7.59rem) – line-height: 1.2rem
H3 – Heading
Presicav – font-size: clamp(3.05rem, calc(6.73vw + 1.71rem), 7.59rem) – line-height: 1.3rem
H4 – Heading
Presicav – font-size: clamp(3.05rem, calc(6.73vw + 1.71rem), 7.59rem) – line-height: 1.3rem
H5 – Heading
Presicav – font-size: clamp(3.05rem, calc(6.73vw + 1.71rem), 7.59rem) – line-height: 1.3rem
H6 – Heading
Presicav – font-size: clamp(3.05rem, calc(6.73vw + 1.71rem), 7.59rem) – line-height: 1.4rem
Body
P – Body – Small
Area-Normal – font-size: clamp(1rem, calc(0vw + 1rem), 1rem) – line-height: 1.4rem
P – Body – Default
Area-Normal – font-size: clamp(1rem, calc(0vw + 1rem), 1rem) – line-height: 1.4rem
P – Body – Large
Area-Normal – font-size: clamp(1.25rem, calc(0.37vw + 1.18rem), 1.5rem) – line-height: 1.3rem
A – Link – Default
Area-Normal – font-size: clamp(1rem, calc(0vw + 1rem), 1rem) – line-height: 1.4rem